

Serena | Comfort Dress
Free Delivery in Australia
30-Day Money Back Guarantee
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Pay Safely with Credit Card or PayPal
Love It or Get Your Money Back — 30 Days to Decide!
Elevate Your Wardrobe with Sofia – Natural Comfort and Effortless Style!
Discover the ultimate in relaxed elegance with the Sofia Natural Comfort Dress. This versatile piece, crafted from a breathable blend of cotton and linen, offers a naturally soft fit that keeps you comfortable all day. Designed with a classic round neck and a relaxed silhouette, it’s perfect for any occasion, from casual outings to chic gatherings. Embrace effortless style with the Sofia dress, where comfort meets timeless sophistication.
DISCOVER WHY SOFIA IS THE PERFECT DRESS FOR YOU:
✓ Natural Comfort: The cotton-linen blend ensures a soft, breathable feel, making it ideal for warm weather and all-day wear.
✓ Effortless Elegance: The round neckline and relaxed silhouette create a timeless look that pairs well with any style.
✓ Versatile Use: Perfect for casual outings, evenings out, or stylish home lounging—Sofia suits every occasion.
✓ Eco-Friendly Choice: Crafted from natural fibers, Sofia is as gentle on the planet as it is on your skin.
Specifications:
• Fit Type: Relaxed fit with a natural drape
• Neckline: Round neck for a classic look
• Care Instructions: Machine washable; line dry recommended
Australia: Free Delivery
International: $9.95 AUD
A tracking number will be provided via email once the order has been processed.
We offer a 30 day return or exchange policy if you are not happy with your order for any reason. For more information please see our Return Policy here.

Free Delivery in Australia
30-Day Money Back Guarantee
-
Pay Safely with Credit Card or PayPal
What our customers say

Sophie M. / Melbourne, VIC
Thank you Concept Canberra
Just scored big in the closing sale! Gutted that this shop won’t be around anymore, but thrilled with my purchases. Thank you!!

Emma T. / Sydney, NSW
Hidden Gem
Why didn’t someone tell me about this gem sooner?! The most stylish items at such reasonable prices - sad to see it go! 💔

Emily R. / Adelaide, SA
Recommend
I’ve been shopping here for months now, and I’ve never been disappointed. The quality is always consistent. Recommend!

Olivia P. / Perth, WA
Never disappointed
I always come back because of the excellent quality and thoughtful designs. It’s clear that they pay attention to every detail.

Olivia J. / Canberra, ACT
Bittersweet..
Bittersweet moment! So happy with my closing sale haul but truly sad to say goodbye to my favourite store 😭

Sophie L. / Brisbane, QLD
Love shopping here!
The variety is amazing, and I always find exactly what I need. The whole process, from browsing to checkout, is seamless.
About Us

Proudly Aussie Owned
Born in Canberra, inspired by Australia’s effortless elegance. Every piece reflects our love for local style, quality craftsmanship, and the spirit of independent Aussie fashion.

Family-Run Business
More than just a boutique—Concept Canberra is a family legacy. Our small, dedicated team pours heart and soul into every collection, ensuring a personal touch in everything we do.

Handmade Pieces
Handmade with care, each dress, linen shirt, and sandal has its own personality. We don’t do mass production—just real fashion with heart.
"Concept Canberra is rewriting the rules of modern fashion. A true icon in the making."

"From the heart of Canberra comes a fashion powerhouse redefining sophistication."

"Concept Canberra embodies modern fashion with a confident, versatile edge, making it a must-watch in the global style scene."

Featured collection
Have a question ? We are here to help.
Check out the most common questions our customers asked. Still have questions? Contact our customer support.

How long will it take to get my orders?
Shipping times vary depending on your location. Generally, orders are processed within 1-2 business days, and delivery typically takes 5-7 business days. Delivery details will be provided in your confirmation email.
Can I return or exchange an item?
Yes, we offer returns and exchanges within 30 days of receiving your order. The item must be in its original condition and packaging.
How can I track my order?
Once your order has been shipped, you’ll receive a tracking number via email. You can use this number to track your order through our shipping partner's website.
What payment methods do you accept?
We accept a variety of payment methods, including credit/debit cards, PayPal, and other secure payment gateways. All payments are processed safely through encrypted channels.
Do you offer international shipping?
Yes, we do offer international shipping to many countries. Shipping rates and times will vary based on your location, and you can check shipping costs during checkout.
Other question?
You can contact us through our contact page! We will be happy to assist you.
