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Free Delivery in Australia
30-Day Money Back Guarantee
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Pay Safely with Credit Card or PayPal
Love It or Get Your Money Back — 30 Days to Decide!
Alena Dress Transforms Any Occasion Into a Magical Moment!
Immerse yourself in the enchanting world of romance with Alena, a dress that captures the essence of a modern fairy tale.
Crafted from fine lace and adorned with exclusive details, this exquisite dress exudes timeless elegance, making you feel like the leading lady of your own story.
Why Should Alena Become an Essential Part of Your Wardrobe?
Thanks to its high-quality lace fabric and meticulously crafted details, this dress embodies refined luxury and elevates your style to a new level.
Whether you prefer classic elegance or contemporary sophistication, Alena allows you to express your unique personality with confidence.
With a tailored silhouette designed to accentuate your figure and provide optimal comfort, Alena ensures that you feel confident and beautiful with every step.
Make Alena your first choice for enchanting style and timeless elegance. Elevate every moment into a magical experience with this extraordinary dress.
Australia: Free Delivery
International: $9.95 AUD
A tracking number will be provided via email once the order has been processed.
We offer a 30 day return or exchange policy if you are not happy with your order for any reason. For more information please see our Return Policy here.

Free Delivery in Australia
30-Day Money Back Guarantee
-
Pay Safely with Credit Card or PayPal
What our customers say

Sophie M. / Melbourne, VIC
Thank you Concept Canberra
Just scored big in the closing sale! Gutted that this shop won’t be around anymore, but thrilled with my purchases. Thank you!!

Emma T. / Sydney, NSW
Hidden Gem
Why didn’t someone tell me about this gem sooner?! The most stylish items at such reasonable prices - sad to see it go! 💔

Emily R. / Adelaide, SA
Recommend
I’ve been shopping here for months now, and I’ve never been disappointed. The quality is always consistent. Recommend!

Olivia P. / Perth, WA
Never disappointed
I always come back because of the excellent quality and thoughtful designs. It’s clear that they pay attention to every detail.

Olivia J. / Canberra, ACT
Bittersweet..
Bittersweet moment! So happy with my closing sale haul but truly sad to say goodbye to my favourite store 😭

Sophie L. / Brisbane, QLD
Love shopping here!
The variety is amazing, and I always find exactly what I need. The whole process, from browsing to checkout, is seamless.
About Us

Proudly Aussie Owned
Born in Canberra, inspired by Australia’s effortless elegance. Every piece reflects our love for local style, quality craftsmanship, and the spirit of independent Aussie fashion.

Family-Run Business
More than just a boutique—Concept Canberra is a family legacy. Our small, dedicated team pours heart and soul into every collection, ensuring a personal touch in everything we do.

Handmade Pieces
Handmade with care, each dress, linen shirt, and sandal has its own personality. We don’t do mass production—just real fashion with heart.
"Concept Canberra is rewriting the rules of modern fashion. A true icon in the making."

"From the heart of Canberra comes a fashion powerhouse redefining sophistication."

"Concept Canberra embodies modern fashion with a confident, versatile edge, making it a must-watch in the global style scene."

Featured collection
Have a question ? We are here to help.
Check out the most common questions our customers asked. Still have questions? Contact our customer support.

How long will it take to get my orders?
Shipping times vary depending on your location. Generally, orders are processed within 1-2 business days, and delivery typically takes 5-7 business days. Delivery details will be provided in your confirmation email.
Can I return or exchange an item?
Yes, we offer returns and exchanges within 30 days of receiving your order. The item must be in its original condition and packaging.
How can I track my order?
Once your order has been shipped, you’ll receive a tracking number via email. You can use this number to track your order through our shipping partner's website.
What payment methods do you accept?
We accept a variety of payment methods, including credit/debit cards, PayPal, and other secure payment gateways. All payments are processed safely through encrypted channels.
Do you offer international shipping?
Yes, we do offer international shipping to many countries. Shipping rates and times will vary based on your location, and you can check shipping costs during checkout.
Other question?
You can contact us through our contact page! We will be happy to assist you.
